Insights

AI Visibility
for local business

How AI search actually works — and what you can do about it.

Deep Dive6 min read

How Perplexity Decides Which Businesses to Cite

Perplexity runs a live web search on every query — no training lag, no cached knowledge. That changes how you get cited, and improvements can show up in days.

2026-04-15
Tactical5 min read

How Your Google Business Profile Affects AI Recommendations

Your Google Business Profile isn't just for Google — it's one of the primary sources AI models use when deciding whether to recommend your business.

2026-04-14
Tactical6 min read

How to Write Service Pages That AI Models Actually Cite

Most service pages are written for humans who already decided to hire someone. AI models need something different — here's exactly how to write pages that get cited.

2026-04-14
Guide4 min read

What Is AI Search Visibility — And Why Your Score Matters

When someone asks ChatGPT to recommend a dentist in your city, the AI doesn't search Google — it pulls from what it already knows, and most local businesses aren't in that picture.

2026-04-12
Deep Dive5 min read

How ChatGPT Decides Which Businesses to Recommend

ChatGPT doesn't rank websites — it synthesizes information from training data and real-time retrieval, and the businesses it recommends are the ones that left the clearest signal.

2026-04-11
Tactical3 min read

The llms.txt File: The Fastest Win for AI Visibility

llms.txt is a plain text file you drop in your domain root that tells AI models exactly what your business does, who you serve, and how to describe you — and most businesses don't have one.

2026-04-10
Analysis4 min read

Why Your Competitor Shows Up in AI Answers (And You Don't)

When we run a Signal Check and find a competitor cited instead of our client, there's almost always a clear structural reason — and it's rarely about who has the better service.

2026-04-09
Technical5 min read

LocalBusiness Schema: What AI Engines Actually Read

Schema markup is structured data that tells machines — search engines, AI models, knowledge graph crawlers — exactly what your business is, where it is, and what it does.

2026-04-08
Case Study6 min read

A Burlington Designer Scored 3.2/10 — Here's Exactly What We Found

Carson Teal is a freelance designer in Burlington with a clean portfolio site, good word of mouth, and a near-zero AI visibility score — here's what the audit revealed.

2026-04-07