How We Score AI Visibility
Sourcepull Methodology v3.0. This is exactly how your Citation Health Score is calculated. No black boxes.
Last updated: April 23, 2026
Get your auditWhat the score measures
Your Citation Health Score answers one question: when someone asks an AI about your business or category, do they get accurate, useful information that makes them want to contact you?
We query four AI platforms (ChatGPT, Perplexity, Claude, and Gemini) with 10 real questions about your business, your category, and your services. That produces 40 responses. We classify each one and apply position weighting. 32 of those responses count toward your headline score; two informational queries are reported separately as Topical Authority.
The formula
32 of the 40 queries count toward your headline score. Informational queries (B4, C3) are excluded and reported separately as Topical Authority.
Raw = sum of (tier points x position multiplier)
Score = (Raw / 32) x 10
Clamped to 0.0 - 10.0
Position multipliers
Being named first in an AI response is more valuable than being mentioned sixth. We track where your brand appears relative to other entities.
| Position | Multiplier |
|---|---|
| 1st named | 1.0x |
| Top 3 | 0.8x |
| Top 5 | 0.5x |
| 6th or later | 0.3x |
Sub-scores
| Dimension | What it measures |
|---|---|
| Brand Recognition | Do AIs know who you are when asked directly? |
| Category Authority | Do AIs recommend you when someone searches your category? |
| Service Visibility | Can AIs describe what you offer? |
| Topical Authority | Do AIs treat you as a knowledge source? (not in main score) |
See where you stand
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