Research
notebook
Field studies, calibration data, and methodology notes from running AEO audits on real businesses. Published in public, including the parts where we discovered our own work was wrong.
ChatGPT · Perplexity ·
Gemini · Claude
How We Think About Security at Sourcepull
Most companies treat security as a marketing line. Here's what we actually worry about, what we've done, when we did it, and what we haven't done yet.
We Read Every 1-Star Review of Every AEO Tool. Here's What Customers Actually Hate.
We mined Capterra, G2, and Trustpilot reviews of Profound, Otterly, Goodie, and AEO Engine. Four patterns kept appearing — the priciest fixes none.
ChatGPT Won't Recommend Anthropic. Claude Won't Recommend OpenAI. We Have the Data.
A 4x4 matrix of LLM raters scoring LLM creators surfaced a reciprocal suppression pattern between OpenAI and Anthropic — only direct competitors.
We Ran Our AI Visibility Audit On Eight Famous Brands. Only One Passed.
Wikipedia, Apple, Microsoft, OpenAI, Anthropic, Perplexity, Facebook, and Google ran through our scoring engine. Seven surprised us. One bug surfaced live.