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Comparison series
Profoundvs Sourcepull.
Profound tracks AI citations across the enterprise. Sourcepull ships the fix plan SMB owners can actually deploy. Same problem, different shape.
The gist
Sourcepull
Sourcepull is an AI visibility audit built for small and medium businesses. We query ChatGPT, Perplexity, Claude, and Gemini with 40 real customer questions, score how often you get cited, and ship a prioritized fix plan with implementation-ready code. One audit at $79, monthly monitoring at $150. Same scoring engine for every customer, no enterprise sales process.
Profound
Profound is the category-defining enterprise AEO platform. They closed a $96M Series C at a $1B valuation in February 2026 and serve over 700 enterprise customers, including roughly 10 percent of the Fortune 500. The product tracks brand mentions and citations at massive scale (2.6 billion citations indexed) across 10+ AI engines, with continuous monitoring and a citation intelligence dashboard built for in-house marketing teams.
Side by side
The decision points, line by line.
What it costs
Profound
Starts at $399/mo. Enterprise tiers not listed publicly.
Public pricing as of May 2026. Source: www.tryprofound.com.
Sourcepull
$149$20first 20
Then $79 one-time. $150/month monitoring. Published on the homepage. No sales call.
Who picks what
Pick Profound if
Pick Profound if you run an in-house marketing team at a Fortune 500 brand, you have analyst headcount to interpret a citation dashboard, and you need continuous tracking across 10+ AI engines including platforms outside the four Sourcepull covers. Profound earned its enterprise position. The category needed a tool at that scale, and they built it.
Pick Sourcepull if
Pick Sourcepull if you run a small or medium business and you don't have an analyst on staff to read a dashboard. You want to know what's wrong, what to fix, and what code to paste. The audit is $79, the fix plan ships in 24 hours, and the methodology is published in full. If your team is one to twenty people, this is the tool that turns AI visibility into something you can actually deploy.
Questions
What people ask before they decide.
- Is Sourcepull cheaper than Profound?
- Yes. Sourcepull's audit is $79 one-time with a $150/mo monitoring add-on. Profound's published pricing starts around $399/mo and enterprise tiers are sales-quoted. Different price tiers reflect different audiences. Profound serves enterprise teams; Sourcepull serves SMBs.
- Does Profound include a fix plan?
- Profound focuses on monitoring and citation intelligence. Their dashboards show you which brands AI cites, how often, and across which engines. They don't ship a structured fix plan with code snippets. That's the gap Sourcepull fills.
- How many AI platforms does each tool cover?
- Profound covers 10 or more AI engines including OpenAI, Google, Perplexity, Anthropic, and additional models. Sourcepull covers ChatGPT, Perplexity, Claude, and Gemini, the four most commonly used by SMB customers in North America.
- Can I switch from Profound to Sourcepull?
- Yes. Many businesses use Profound for monitoring and Sourcepull for the deliverable. The audit ships in 24 hours and the fix plan is plain markdown plus code snippets. There's no integration, no migration. Just run the audit and you have a list of fixes to ship.
- Should a Fortune 500 brand use Sourcepull?
- If you have a dedicated AI visibility analyst and need continuous tracking across 10+ engines, Profound is the right tool. If you want a one-time deliverable with implementation steps, Sourcepull works at any company size. Most Fortune 500 brands need both.
See where you stand before you decide.
Free signal check. About sixty seconds. No card. No sales call.