04
Comparison series
Otterly.aivs Sourcepull.
Otterly has the strongest review base in its tier and a real Semrush integration. Three gaps show up consistently in their reviews: weekly refresh, no Claude tracking on the standard plan, and no fix plan. Sourcepull covers all three.
The gist
Sourcepull
Sourcepull is an AI visibility audit built for small and medium businesses. We query ChatGPT, Perplexity, Claude, and Gemini on every audit, score visibility and accuracy, and ship a written fix plan with implementation-ready code. Claude is included as a standard platform, not a paid add-on. Flat pricing: $79 audit, $150/mo monitoring.
Otterly.ai
Otterly.ai is the category's most-reviewed accessible-tier tool, with 42 G2 reviews at 4.8/5 and a Semrush integration that gives it immediate credibility with SEO buyers. The $29/mo Lite plan covers 15 prompts. Standard at $189/mo covers 100. Otterly tracks ChatGPT, Perplexity, Google AI Overviews, and Copilot. Google AI Mode and Gemini are paid add-ons. Claude is not currently tracked. Data refreshes weekly on standard plans.
Side by side
The decision points, line by line.
What it costs
Otterly.ai
$29/mo Lite (15 prompts), $189/mo Standard (100 prompts), $489/mo Premium (400 prompts). Google AI Mode and Gemini are paid add-ons.
Public pricing as of May 2026. Source: otterly.ai.
Sourcepull
$149$20first 20
Then $79 one-time. $150/month monitoring. Published on the homepage. No sales call.
From reviews
“the weekly data refresh feels slow compared to competitors offering daily or real-time updates”
Source. aipeekaboo.com
Who picks what
Pick Otterly.ai if
Pick Otterly if you're an SEO agency or consultant already inside the Semrush ecosystem and you need a monitoring tool that fits your existing reporting workflow. The review base is the strongest in the accessible tier and the Google AI Mode add-on is worth having if your clients care about that placement. Otterly is the tool your agency peers are most likely already using.
Pick Sourcepull if
Pick Sourcepull if you want Claude and Gemini tracked on every audit without paying an add-on fee, and you want a written fix plan in the output instead of monitoring data to interpret. The weekly refresh limitation that Otterly reviewers flag isn't a factor with Sourcepull's audit model. If your question is 'what do I actually do,' the fix plan answers it.
Questions
What people ask before they decide.
- Does Otterly.ai track Claude?
- No. Otterly tracks ChatGPT, Perplexity, Google AI Overviews, and Copilot. Gemini and Google AI Mode are available as paid add-ons. Claude is not currently tracked on any Otterly plan. Sourcepull includes Claude as a standard platform on every audit.
- How often does Otterly refresh its data?
- Otterly refreshes data weekly on standard plans. Multiple reviewers have flagged this as slow compared to competitors that default to daily tracking. Sourcepull runs point-in-time audits, so the data is fresh as of the moment you run it.
- Is Otterly's $29/mo plan actually useful?
- The Lite plan covers 15 prompts per month across the included platforms. That's enough for basic monitoring of one brand with a small query set. Reviewers note that the add-on costs for Google AI Mode and Gemini can push the real monthly cost well above the $29 entry price.
- Does Otterly include a fix plan?
- No. Otterly's output is citation and mention monitoring. It shows you where you appear and tracks changes over time. There's no structured fix plan with implementation steps or code. Sourcepull's audit ships a written fix plan with every run.
- Can Sourcepull replace Otterly's Semrush integration?
- Sourcepull doesn't integrate with Semrush. If you're an agency with Semrush already in your workflow, Otterly's integration is a genuine advantage. Sourcepull is better suited for business owners who want a standalone audit and fix plan without needing to connect it to an existing SEO platform.
See where you stand before you decide.
Free signal check. About sixty seconds. No card. No sales call.